Cape Town March 2010 – Tower, a South African based company that offers a complete range of top quality easy-to-use stationery, labeling and associated home and office products, recently launched its new website in line with its updated brand identity. The new website kicked off with an online promotion where a mobile office worth R20, 000 is up for grabs.
The website has taken its design cues from the brand’s modernized look-and feel. The general structure of the site is informed by a need to highlight the four product-range categories offered by Tower. “It was key for the website to exude the fresh new look of the Tower brand,” says Donnae Bowley, Brand Manager of Tower. “We also wanted to raise awareness about the diverse product range which makes up the four product categories under the Tower brand; a task which has been accomplished impeccably,” she continues.
True to the brand’s slogan of “making life easier” the R20,000 mobile office online promotion includes weekly Tower stationary pack giveaways. “The promotion was an exciting way for us to celebrate the launch of our new look and website,” states Bowley.
In order to create a modern aesthetic and functionality to the site, inspiration was drawn from current online trends. “This was done in order to achieve a more open, larger, bolder, more web 2.0 look-and- feel for the site and to keep up with and slot into the prevailing trends of websites,” says Clint Perring, Creative Director at KRI8IT NEWMEDIA agency.
The big bold design has a resulted in a site that allows for better viewing, easier navigation and generally a more expressive approach to representing the Tower brand in an online environment. The tabbed menu system provides a quick link to products on the website without the need to use the top menu, a feature that also allows for a better conversion rate in terms of instant recognition and call to action.