Pyrotec, December 2016: This year marks the 50th anniversary of Pyrotec, a privately-owned and managed business that was established in 1966 and continues to offer products and services founded on a dedication to quality, operational reliability and service excellence. One of the leading brands operating under Pyrotec’s ambit is Tower, which incorporates Tower Kids and My Tower Labels (www.mytowerlabels.com).
As southern Africa’s largest business stationery and home label supplier, the Tower brand is dedicated to supplying self-adhesive labels that make life easier. ‘We pride ourselves on delivering the broadest range of high-quality products to meet consumers’ every need,’ says Tower’s General Manager, Stephen Beattie.
Innovation and diversity
‘When we launched, the dream for Tower was to have our products in every home and office in southern Africa. Tower began by supplying basic office stationery – white sheet labels, white roll labels and colour code labels – and now, 50 years later, the dream continues to grow. Today, Tower’s products for the self-adhesive, office, hardware and home markets form one of the most widely-recognised brands in South Africa and Africa,’ Stephen adds.
Products include general stationery labels that help consumers to identify items, provide important information, and assist with office and home organisation. Tower also supplies A4 printable products and accessories that boast the most technologically-advanced inkjet-laser labels – the only African label brand to feature templates on Microsoft software – and a range of superior-quality photo paper. Other ranges include hardware products and signage for business and home environments, and My Tower Labels that offers a simple, reliable labelling solution for all your school stationery, uniforms and clothing items. ‘Our labels are tried and tested to mark and protect our customers’ valuables,’ Stephen explains.
‘While ongoing brand development and innovation in our ranges ensures we continue to provide increasingly diverse products, the Tower brand is also expanding into Africa, the United Kingdom and Dubai,’ Stephen points out.
The Tower Kids range of products encourages children to engage in educational activity-based fun while developing new creative skills.
Products include an extensive activity-based Arts ’n Crafts range, the Little Scientist range that engages children’s curiosity for exploration and discovery, Splash ‘n Learn bath toys, an array of stickers for hours of fun, family items that include planners and charts, and the Be a Designer range developed for nine to twelve-year-old girls that inspires them to develop their own style and sense of identity.
Tower Kids has also created an exciting educational animation series of YouTube videos that features the brand’s two fabulous dragons, Toby and Tinka. These little dragons constantly strive to find interesting new ways to entertain children and encourage them to learn the basics through fun stories and educational activities. Bringing all these products together is the exciting Tower Kids Club.